AI Media Generation
Luma
AI agents for creative work that generate, understand, and operate in the physical world
- 0community votes
- 80DR by Ahrefs no change since last check
- 2021founded
Ahrefs Domain Rating signal 13 Nov 2026, signal shifted 1 Nov 2026.
Creative AI platform for video and image generation powered by Ray and Uni models, with AI agents handling end-to-end creative workflows.
What it is
Luma is an AI company that builds multimodal foundation models and applications for creative professionals. The platform brings together a creative collaborator and unified canvas giving creators, agencies, and studios the power to turn ideas into cinematic-quality video and images through conversation. Luma Agents is an AI-powered creative workspace that lets you create, edit, and organize images, video, audio, and text on an infinite canvas, with a multimodal creative partner that understands intent and orchestrates the right models. The platform supports professional creative workflows including campaign planning, social media content, product launches, character-driven content, and multimodal asset creation, with shared context maintained across every stage of work.
Systems
- Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
Pricing
Pricing model: Freemium
Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
Want to see what Luma does next? Follow them for milestones, new products and stories by email.
Luma metrics
Signal readout for lumalabs.ai: Ahrefs Domain Rating and Majestic link signals, arrows for the change since the last scan.
- 80 Domain Rating no change since last check
- 27 Trust Flow no change since last check
- 51 Citation Flow no change since last check
- 12,139 Referring domains no change since last check
- 172,954 External backlinks no change since last check
Ahrefs Domain Rating signal 13 Nov 2026, signal shifted 1 Nov 2026. Strongest signal topic: Computers/Programming/Languages (26). Majestic signal 1 Nov 2026, signal shifted 1 Nov 2026. Link signals from Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.
Luma domain signal
Show the signal details
Public RDAP record, last read 11 Nov 2026, 02:25 UTC.
- Domain age 5 years
- Registered
- Expires
- Registrar NameCheap, Inc.
- DNSSEC Not signed
Luma post-launch signal
The record for Luma after its launch on Nexora Launch (1 November 2026), from the readings we keep.
- 80 Domain Rating (Ahrefs) no change since launch
at launch: 80 (1 Nov 2026); latest: 13 Nov 2026 - 27 Trust Flow (Majestic)
first measured 1 Nov 2026 - 12,139 Referring domains (Majestic)
first measured 1 Nov 2026
Day 11 since launch. Next receipt: day 30, 1 Dec 2026. A change here is a reading, not a claim about its cause; lots of things move these figures. Anything we do not measure is not shown.
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Quick answers
- What is Luma Agents?
- Luma Agents is an AI-powered creative workspace that lets you create, edit, and organize images, video, audio, and text on an infinite canvas. At its center is the Luma Agent, a multimodal creative partner that understands your intent and orchestrates the right models to bring your ideas to life.
- What makes Luma Agents different from other AI tools?
- Luma Agents brings multimodal capabilities (image, video, audio, and text), multiple specialized models, agent-driven orchestration, an infinite canvas for organizing work visually, and the ability to create many variations from a single prompt—all in one integrated workspace instead of requiring users to switch between different tools.
- What can I create with Luma Agents?
- You can create complete creative systems including marketing campaigns, social media content, product launches, character-driven content, short-form video, voiceovers and music, visual concepts and mood boards, and localized content in multiple languages—going from a single idea to a full set of deliverables without leaving the canvas.
- Does Luma train its models on customer content?
- Under Luma's enterprise terms of service, Luma states it will not train its AI or machine learning models on enterprise customers' input or output content.
- How is Luma funded?
- Luma has raised more than $1.1 billion across five funding rounds since 2021, most recently a $900 million Series C in November 2025 led by HUMAIN, with participation from AMD Ventures, Andreessen Horowitz, Amplify Partners, and Matrix Partners.
Luma has a free listing. The owner can unlock the full profile with a paid launch for $5:
- Founder story (locked)
- Milestones (locked)
- Demo video (locked)
- Dofollow website link (locked)
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