The launch week playbook from Nexora Launch
Launching takes more than pressing publish. Nexora Launch has put the steps founders ask about in one place.
Prepare first
Finish the profile
Write a clear tagline, a description in your own words and the questions people ask you most. Complete your founder profile too: people like to know who is behind a product. Your founder profile
Add clear screenshots
Use a sharp logo and a few screenshots of the real product. A short demo video helps people understand it in seconds.
Time it well
Pick a launch week when you can be around to answer questions and reply to comments, not a week of travel or holidays. See the launch calendar
Warm up your contacts
Prepare a short launch message you can adapt for each place. Give friends and users a heads-up about the date.
On launch day
Write to your users
Send a short email to your users and subscribers with the listing link, and add the launch to your welcome email for new sign-ups.
Share in the right places
Share in Reddit, Slack and Discord groups where self-promotion is allowed, and read each group's rules first. Use Show HN only for something people can try.
Reply to every comment
Answer every question and comment on your listing and on your posts, the same day if you can. Thank people for feedback. Your listings
Post your listing
Share your launch where your followers already are. Pin the post, and update your bio link to the listing for the week.
Votes come from people, one each. They can never be bought, so never use extra accounts or vote swaps to add to them.
During launch week
Add your badge
Put the badge on your homepage or footer. It is a simple way to send visitors to your listing.
Post a follow-up
Follow up your launch post on LinkedIn a day later. Share a lesson, a piece of feedback or a quick improvement.
Improve the listing as you go
Turn feedback into small edits: a clearer tagline, a new FAQ, a better screenshot. Each one helps the next visitor. Edit your listing
Add other directories
Launch directories differ in price, link type and the kind of product they list. Pick the ones that suit yours and list there too. Find more launch directories
Later on
Look at your analytics
Read your analytics a week later. Tagged links show which places were worth the effort for your next launch. See the launch receipts
Do it again
Come back when you have news. A relaunch after a significant update gives you something fresh to share. Relaunch from your account
Keep the details fresh
Come back to the page when something changes: new pricing, new features or new screenshots.
Find more launch directories
To choose where else to list, Best Launch Directories sets out launch and startup directories side by side: Domain Rating, price and link type for each.
Ways we can help
You can follow every step without paying. These are the optional extras on Nexora Launch, with current prices.
- Featured launch $19
7 days in the homepage's Featured spot, starting with your launch week and labelled Featured. No vote is added.
- Multi-site bundle $99
You only write your listing once. We put it live on 49 more launch and discovery sites for you, each with its own wording, and each edit you make later follows to all of them automatically.
- Done-for-you listing $149.99
We place your listing on 49 other launch and discovery sites, each with a description of its own, and email you the links once they are live.
- Homepage pitch $49
Take the homepage's Sponsored slot for 7 days with your company name, logo, tagline and a website link.
- Category pitch $19
Your company at the top of your listing's category page for 7 days, labelled Sponsored.
- Newsletter pitch $29
The weekly newsletter's Sponsored place, for one issue.
- Billboard from $5
A board of paid places ordered by total contributed, highest first. Votes are a different system and are never bought.
- Product review $19
Your product, reviewed in a structured way from your public website and listing, shown on your listing and labelled as commissioned by the maker. Not a vote, not a rating.
- Editorial founder feature $29
An article about the founder, written from their own story, profile and listing facts, then edited by one of our editors. Nothing is made up.
Prices are in US dollars; VAT is added where it is due.
Questions
- Which other launch directories should I use?
- Several directories can make sense, as long as each one fits your product. Look at price, link type and the kind of listings each one has.
- When do I announce my launch?
- As soon as it is live on launch day. Keep the rest of the week for replies, edits and one follow-up post.
- What happens after the launch?
- Check your own analytics to see what worked, keep the listing up to date, and launch again after your next big update.
- Should I ask people for votes?
- You can ask real users to take a look. Each person votes once, votes can never be bought, and extra or shared accounts are against the rules.
Use what fits your product and skip what does not. The Nexora Launch help centre has more on each step. Open the help centre