| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Free AI image and video generator for creating product visuals, ads, and short videos
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Text-to-image generation with multiple AI models
- Text-to-video creation from written prompts
- Image-to-image style and content transformation
- Image-to-video motion generation
- Frames-to-video with start and end frame control
- Compare outputs from 8 AI models side-by-side
- Up to 4K image output resolution
- Watermark-free exports for paid users
- Private visibility controls for commercial use
- Failed generations do not consume credits
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Unified workspace combining 8+ AI image and video models in one interface
- Free to start with transparent credit-based pricing and no hidden fees
- Only pay for successful generations, no credits charged for failed results
- Web-based platform accessible on mobile, tablet, and desktop without app installation
- Commercial-ready features including watermark-free exports and full commercial use rights
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 2 ● no change since last check |
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| Trust Flow (Majestic) | 27 | 4 |
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| Citation Flow (Majestic) | 51 | 28 |
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| Referring domains (Majestic) | 12139 | 74 |
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Luma
Kovvid