raw2ads

What it is

raw2ads is a creative testing system for media buyers and DTC brands running paid ads. It lets you mix and match hooks, bodies and CTAs from your existing videos and ads to build dozens of variations automatically, testing one variable at a time. The platform translates winning ads into over 100 languages while keeping the edit untouched, and can analyze competitor ads to rebuild their structure with your own footage. Instead of editing ads one by one, raw2ads builds full batches in minutes and names every file after what is inside it for easy Meta Ads Manager reporting.

Quick answers

What happens when I click to start?

You land straight on the checkout where you pick your currency, enter your email and pay. Access arrives by email right after payment with no password to create.

How much footage do I need to get started?

You need less than you think: three twenty-second videos are enough for a first library. Cinematic quality isn't the point; having different pieces to combine is, and the ads you have already run count as material.

Does raw2ads launch the tests on Meta for me?

No. raw2ads builds the variants and names every file after what is inside it. You upload them to Ads Manager as usual, and when you paste the ad-level report back, it ranks hooks, bodies and CTAs by cost per result.

How does rebuilding a competitor's ad work?

raw2ads reads the structure of the ad—its hook, body and CTA sequence and timing of each part—and rebuilds that skeleton with your own footage. You get the proven shape, not their video, their words or their product.

Does raw2ads generate fake video or avatars?

No. raw2ads composes, it doesn't fabricate: what comes out was filmed by you. AI generation is available as an option with your own provider account, but it's an extra and isn't required.