| What it does | AI creative studio for generating, editing, and animating images and videos
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Starter: $9.00/month with 5,000 credits per month. Pro: $29.00/month with 50,000 credits per month. Enterprise: $99.00/month with 500,000 credits per month. All plans include AI image and video generation, image editing tools, access to creative models, and saved content.
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Generate images and videos from text prompts using 23 AI models
- AI hairstyle and hair color preview tool
- Background removal and background changing
- Image upscaler for enhanced detail and clarity
- Unblur image enhancement with AI
- Object remover to eliminate unwanted elements
- Image to video animation with multiple effect styles
- Saved creations and project history
- Access to content library and templates
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Single browser-based workspace combining 23 AI models for images, videos, and editing
- No local GPU setup or complex production pipeline required
- Specialized AI hairstyle and hair color preview feature
- Image-to-video animation with varied motion effects
- Editorial standards with transparent sourcing and no invented metrics
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 9 ▲ +1 (up) since last check | 80 ● no change since last check |
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| Trust Flow (Majestic) | 9 | 27 |
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| Citation Flow (Majestic) | 27 | 51 |
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| Referring domains (Majestic) | 56 | 12139 |
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Luma