Multi-model AI video effects platform for generating cinematic clips from text or images and upscaling to 4K
AI agents for creative work that generate, understand, and operate in the physical world
Stage
Not given
Established
Founded
Not given
2021
Based in
Not given
US
Pricing model
Freemium
Freemium
Pricing
Not given
Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
Key features
Text-to-video generation with 5-10 second clips in 30-45 seconds
Image-to-video animation preserving original composition
Built-in automatic audio generation matched to scene content
Multi-model AI pipeline for selecting best model per scene
4K upscaling with detail enhancement and color preservation
Export in multiple formats and aspect ratios
Batch video processing on Pro and Business plans
API access for all tools on Pro and Business plans
Team collaboration with 5 seats on Business plan
Commercial usage rights on paid plans
Multimodal creative workspace for image, video, audio, and text
Ray3.2 video generation model with direct frame control and cinematic quality
Uni-1 brand intelligence model for consistent visual generation
Brainstorm Mode for conceptual planning without media generation
Create Mode for generating images, video, audio, and text
Team collaboration with shared credits and project organization
Luma Skills for building and reusing creative workflows
Export capabilities including EXR files for professional workflows
Video localization with natural voiceovers and synced visuals
Automatic model selection by Luma Agent or manual model choice
What makes it different
Production-grade AI video generation with no editing skills required
Multiple AI models in one platform for flexible creative workflows
Automatic audio generation ready to publish without post-production
30-second render time for rapid iteration
End-to-end creative workflows with shared context across all formats and team members
Frontier research models built in-house and shipped directly to creative professionals
Brand intelligence at the model level that maintains visual consistency
Parallel collaboration allowing teams and agents to work simultaneously
Physical AI and robotics research through Open Physical AI Lab
VideoFX Studio
Luma