| What it does | AI-powered platform that generates stunning videos and images from text or images
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | US
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Basic: $23.9/month (9,600 credits/year, $1.24 per 100 credits). Professional: $39.9/month (24,000 credits/year, $0.99 per 100 credits). Business: $79.9/month (72,000 credits/year, $0.83 per 100 credits). Annual plans available with 50% discount. Free plan available with limited credits.
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Text-to-video generation from descriptive prompts
- Image-to-video transformation with animation
- 6-second videos with synchronized audio
- Multiple video quality and aspect ratio options
- Watermark-free video exports
- Creative control with Fast and Normal generation modes
- Library of dynamic presentation styles and templates
- AI-enhanced pacing, transitions, and audio effects
- Commercial use licenses available with paid plans
- HD and 4K resolution support
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - No editing skills or software required - browser-based workflow
- Fast generation in 2-15 minutes depending on complexity
- Multimodal AI supporting text, image, and audio interaction
- Always provides watermark-free exports even on free plan
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 22 ▼ −1 (down) since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 11 | 27 |
| Citation Flow (Majestic) | 20 | 51 |
| Referring domains (Majestic) | 79 | 12139 |