AI agents for creative work that generate, understand, and operate in the physical world
Stage
Not given
Established
Founded
Not given
2021
Based in
Not given
US
Pricing model
Not given
Freemium
Pricing
Free plan with 5 exports/month and full editor; Pro $22/month (or $14/month yearly) with 560 credits; Studio $32/month (or $21/month yearly) with 880 credits; Max $59/month (or $45/month yearly) with 1,900 credits. Currently 40% off all plans.
Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
Key features
AI UGC creators with customizable face and voice
AI twin cloning from single video
Automatic hook writing and A/B/C testing
AI video editing with filler removal
Auto-captioning with word-timed styles
Viral video analysis
TikTok Shop video generation
Creator portfolio website
Video scheduling and posting
Script generation from trending patterns
Multimodal creative workspace for image, video, audio, and text
Ray3.2 video generation model with direct frame control and cinematic quality
Uni-1 brand intelligence model for consistent visual generation
Brainstorm Mode for conceptual planning without media generation
Create Mode for generating images, video, audio, and text
Team collaboration with shared credits and project organization
Luma Skills for building and reusing creative workflows
Export capabilities including EXR files for professional workflows
Video localization with natural voiceovers and synced visuals
Automatic model selection by Luma Agent or manual model choice
What makes it different
Complete AI-powered workflow from script to finished video
Built-in creator portfolio for brand deals
Free plan with full editor access
End-to-end creative workflows with shared context across all formats and team members
Frontier research models built in-house and shipped directly to creative professionals
Brand intelligence at the model level that maintains visual consistency
Parallel collaboration allowing teams and agents to work simultaneously
Physical AI and robotics research through Open Physical AI Lab
UGCLive
Luma