| What it does | AI virtual try-on app for iPhone and Android to preview clothes before you buy
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Startup
| Established
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| Founded | 2026
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Subscriptions: Style Lover (50 try-ons) $14.99/month, Casual (20 try-ons) $7.99/week. One-time credit packs: 5 try-ons $2.99, 15 try-ons $4.99, 30 try-ons $8.99.
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Virtual try-on with AI-generated outfit preview
- Studio with outfit swap and face swap editing
- Discover section for browsing outfit ideas
- Planner to save outfits and build digital wardrobe
- Personal AI Stylist for outfit recommendations
- Get the Look feature to find similar clothes
- Free photo setup and styling quizzes
- Web browser and mobile app access
- Support for multiple clothing types
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Visual preview on your own photo instead of stranger in shopping photos
- Multiple edit types in one workspace: try-on, face swap and custom edits
- Clear cost before rendering—choosing photos is free
- Works across browser and both iPhone and Android apps
- Stated limitation that it shows visual preview, not true-to-size fitting
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 13 ▲ +1 (up) since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 4 | 27 |
| Citation Flow (Majestic) | 23 | 51 |
| Referring domains (Majestic) | 23 | 12139 |