ToVideo vs Luma

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

ToVideo compared with Luma
Detail	ToVideo	Luma
What it does	Turn anything into video with multiple AI models in one place	AI agents for creative work that generate, understand, and operate in the physical world
Stage	Not given	Established
Founded	Not given	2021
Based in	Not given	US
Pricing model	Paid	Freemium
Pricing	Pay as you go: $10 for 5400 credits/year. Monthly subscriptions: Basic $8/month (5400 credits/year), Pro $16/month (12000 credits/year), Max $40/month (36000 credits/year). Annual subscriptions: Basic $96/year (save $24), Pro $192/year (save $48), Max $480/year (save $120).	Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
Key features	Text-to-video generation Image-to-video generation Video-to-video generation with references Native audio generation Multi-shot storytelling Up to 4K resolution output Multiple AI models (Seedance, Kling, Veo, and more) Asset library for reusable uploads Flexible aspect ratios and formats Automatic refunds for failed generations	Multimodal creative workspace for image, video, audio, and text Ray3.2 video generation model with direct frame control and cinematic quality Uni-1 brand intelligence model for consistent visual generation Brainstorm Mode for conceptual planning without media generation Create Mode for generating images, video, audio, and text Team collaboration with shared credits and project organization Luma Skills for building and reusing creative workflows Export capabilities including EXR files for professional workflows Video localization with natural voiceovers and synced visuals Automatic model selection by Luma Agent or manual model choice
What makes it different	One shared credit balance across all AI video models Compare models side by side on the same prompt No separate accounts or subscriptions needed for each model See exact credit cost before generating Commercial use permitted for all generated videos	End-to-end creative workflows with shared context across all formats and team members Frontier research models built in-house and shipped directly to creative professionals Brand intelligence at the model level that maintains visual consistency Parallel collaboration allowing teams and agents to work simultaneously Physical AI and robotics research through Open Physical AI Lab
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	19 −1 (down) since last check	80 no change since last check
Trust Flow (Majestic)	7	27
Citation Flow (Majestic)	22	51
Referring domains (Majestic)	17	12139

5 details filled in for both companies.

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