| What it does | Create consistent AI influencers for photos, videos and UGC content in minutes
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | SG
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free trial available. Paid plans based on monthly credits: approximately 100 photos or 10-20 max-length videos for entry tier, up to 1,500 photos or 50-100 max-length videos for highest tier. Cost per credit: 19.0¢ for first plan down to 13.3¢ for highest volume plan. Extra credits available for 24¢
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Trait-based AI influencer builder with gender, ethnicity, age, body, skin tone, eye, hair options
- AI clone from 1-4 personal photos for consistent face across all content
- Batch generation of up to 32 photos per prompt with customizable aspect ratios
- Talking videos with native audio generation in 40+ languages
- Motion transfer to apply reference video movements while keeping face locked
- Virtual try-on with garment upload and category selection
- Reel recreation from breakout Instagram content with same beats and cuts
- Photo editing with prompt-based changes to background, outfit and lighting
- Full commercial rights to all generated content with no public model training
- Access to frontier AI models continuously tested and deployed
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Same consistent face and identity across every photo, video and reel—not different faces each prompt
- Full commercial rights to all generated content and AI models, with privacy locked to account
- Instant results from simple trait selection or photo upload, no training or waiting
- Multilingual video generation in 40+ languages with lip-sync matching
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 1 | 0 |
| DR (Domain Rating by Ahrefs) | 30 ▼ −1 (down) since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 25 | 27 |
| Citation Flow (Majestic) | 36 | 51 |
| Referring domains (Majestic) | 504 | 12139 |