| What it does | Turn property photos into scroll stopping videos in 10 minutes
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Established
| Established
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| Founded | 2020
| 2021
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| Based in | HR
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan with credits for 3 videos. Subscription plans: Standard $5.5/month (billed annually), Premium $12.42/month (billed annually), Elite $30.25/month (billed annually). Pay-as-you-go: $3/credit (Free plan), $1.50/credit (Standard), $1.20/credit (Premium), $0.80/credit (Elite). Video cost ranges
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Create videos from property photos in 5-10 minutes
- Upload and customize property details including price, room layout, and amenities
- Add voiceover and music to videos
- Virtual staging with day-to-night transitions and timelapses
- Logo and branding customization with intro and outro templates
- Multi-platform export for Instagram, Reels, TikTok, MLS, YouTube
- Video editing and review before export
- API for automating video creation at scale
- Support for 6-40 photos per video depending on plan
- Video enhancement with AI filters up to 4K resolution
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Create professional real estate videos without video editing knowledge or software experience
- Specialized workflows for property marketing designed for realtors and photographers
- Virtual staging and visual effects without needing to write prompts
- Scale video content for entire real estate teams without expanding staff
- Trusted by more than 3 million users with 4.5/5 rating
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
| Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 49 ▲ +2 (up) since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 12 | 27 |
| Citation Flow (Majestic) | 37 | 51 |
| Referring domains (Majestic) | 622 | 12139 |