| What it does | Memory for your team's media
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | US
| US
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| Pricing model | Not given
| Freemium
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| Pricing | Not given
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Indexes video, audio, images, and documents with AI transcription and tagging
- Searches by what is shown and said in footage
- Automated producer agent logs shoots and creates highlight reels
- AI agents automate cutting, captioning, scheduling and brand compliance
- Performance analytics linked to source footage
- Team collaboration with shared libraries and role-based permissions
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Built specifically for content teams, not a general-purpose tool bent to fit media work
- Keeps entire workflow in one loop from storage to publishing to performance reporting
- Remembers every moment in videos through AI indexing and allows search by content not just metadata
- Works with Claude and ChatGPT as the AI interface for searching and creating content
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | Not checked yet ● no change since last check | 80 ● no change since last check |
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| Trust Flow (Majestic) | 0 | 27 |
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| Citation Flow (Majestic) | 16 | 51 |
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| Referring domains (Majestic) | 8 | 12139 |
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Soontra
Luma