| What it does | AI platform for creating high-quality images and videos from text prompts and references
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Pay as you go: Basic $10 (one-time purchase, 500 credits). Monthly subscriptions: Basic $10/month, Pro $20/month, Max $50/month. Annual subscriptions save 20% compared to monthly billing.
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Text-to-image generation from natural language prompts
- Image-to-image editing and transformation
- Text and image-to-video animation
- Multiple AI models including Seedream, Seedance, Kling, Veo, Grok, and others
- HD and Ultra HD image output options
- Reference-guided creation workflows
- Unified creative workflow for image and video
- Fast processing for quick creative iterations
- Simple web-based studio interface
- No watermark on generated content
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Create without design barriers - write natural prompts instead of learning complex editing software
- Iterate campaign ideas faster with batch generation across still and motion channels
- Unified studio combining image and video models in one place
- Reference-guided creation to maintain brand consistency
- Production-ready results without hiring a full production team
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 18 ▼ −1 (down) since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 6 | 27 |
| Citation Flow (Majestic) | 10 | 51 |
| Referring domains (Majestic) | 13 | 12139 |