| What it does | AI media suite for creating videos, images, designs, and websites
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Established
| Established
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| Founded | 2013
| 2021
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| Based in | AM
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan available. Lite plan: $15/month or $108/year. Pro plan: $39/month. Business plan available with higher features. Free plan generates HD video with watermark; paid plans remove watermark and enable Full HD and 4K exports.
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Text-to-video AI generation
- 1,200+ customizable video templates
- AI image generator with multiple models
- AI voiceover with 120+ voices in 20+ languages
- Website builder integrated in suite
- Logo maker and branding tools
- Full HD and 4K video export on paid plans
- Renderforest 1.0 AI model for long-form video
- Multi-language support in 11 languages
- Mobile apps for iOS and Android
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - One subscription covers video, image, voiceover, website, and design tools
- Integrated with leading AI models (Google Veo 3.1, Kling 3.0, Seedance 2.5)
- Model-agnostic platform that updates with new AI models as they ship
- Used by 40+ million creators producing professional-quality content without advanced skills
- Free plan with no credit card required
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
| Not given
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| Open source | Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 80 ● no change since last check |
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| Trust Flow (Majestic) | 27 | 27 |
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| Citation Flow (Majestic) | 51 | 51 |
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| Referring domains (Majestic) | 5514 | 12139 |
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Renderforest
Luma