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raw2ads vs Highlightly

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

raw2ads compared with Highlightly
Detailraw2ads logo raw2adsHighlightly logo Highlightly
What it doesTurn your videos into dozens of ads ready to test Turn articles, PDFs, and transcripts into source-backed social media graphics and captions
StageNot given Not given
FoundedNot given Not given
Based inCA Not given
Pricing modelPaid Freemium
Pricing$49/month, or $29/month for 30 founding seats this month (locked in for life). Annual: $290/year (two months free). 14-day money-back guarantee. Free plan with 20 credits. Pro: $15/month with 200 credits/month. Creator: $39/month with 800 credits/month. Agency: $99/month with 3,000 credits/month. Annual billing saves 20%. Source ingestion costs 6 credits for Faithful Extract, 8 for Clean Rewrite, 10 for Research Brief. Article search costs 2
Key features
  • Mix and match hooks, bodies and CTAs to build dozens of ad variations automatically
  • Auto-cut raw footage and UGC into clips with AI tagging
  • Export ads with structured names for Meta Ads Manager reporting
  • Translate winning ads into 100+ languages with voice-over and captions re-timed
  • Analyze competitor ads and rebuild their structure with your own clips
  • Cost per result reporting by hook, body and CTA
  • Test one variable at a time with automatic batch composition
  • Private workspace with all videos and projects staying yours
  • Extract quotes, stats, and hooks from articles, PDFs, and transcripts
  • Multi-format input: article URLs, PDFs, DOCX, PPTX, YouTube transcripts, text paste, and article search
  • Pre-filled quote cards, stat cards, carousels, and screenshots
  • Brand kit application across all assets
  • Multiple export ratios for different platforms
  • Platform-specific captions for LinkedIn, X, Instagram, and Reddit
  • Screenshot capture, slicing, and annotation
  • LinkedIn carousel sequence builder
  • Session auto-save and cloud sync
  • AI-powered carousel and graphic generation
What makes it different
  • Dozens of ad variations in minutes instead of days, from footage you already have
  • Built by an ad agency for its own campaigns to solve drowning in edit requests
  • Real footage that looks like actual ads, not templates or AI avatars
  • One-click cancellation with no form, no conditions, 14-day full refund guarantee
  • Real quotes and stats extracted from actual sources with no hallucination
  • Source-backed extraction preserves attribution and credibility
  • One source becomes a full content kit in under 60 seconds
  • Automatic brand consistency applied across all assets
  • Ready-to-edit templates reduce design time from 2 hours to seconds
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)20 +1 (up) since last check16 −1 (down) since last check
Trust Flow (Majestic)2721
Citation Flow (Majestic)2220
Referring domains (Majestic)2485

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