| What it does | Turn any URL into ready-to-post short-form videos across six formats, then schedule and auto-post to TikTok, Instagram Reels, YouTube Shorts and X.
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | LT
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Lite €20/month for 20 videos, Starter €49/month for 100 videos, Pro €149/month for 500 videos, Enterprise custom pricing. 20% discount on yearly plans. 7-day free trial with 20 videos included.
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Brand Intelligence layer that reads website to extract tone, identity and visual style
- AI Clipper to extract best moments from YouTube, Twitch or Kick streams
- Auto-posting to TikTok, Instagram Reels, YouTube Shorts and X
- Library for review and approval before publishing
- Content automations to generate fresh content on schedule
- Customizable brand voice with Do's and Don'ts rules
- No watermark on all plans including Starter
- Skipped videos never count against monthly allowance
- Team and agency plans with unlimited seats and dedicated brand workspaces
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - One-click regeneration and no credits spent on videos you skip or reject
- Auto-posts to all four platforms with one approval
- Generates complete videos including visuals, captions and music from text prompt or URL
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 44 ▲ +1 (up) since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 14 | 27 |
| Citation Flow (Majestic) | 32 | 51 |
| Referring domains (Majestic) | 58 | 12139 |