| What it does | AI photo editor for describing edits in plain English
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free: 30 credits on signup. Starter: $7.99/month (2,400 annual credits, billed annually at $95.88). Pro: $15.99/month (7,200 annual credits, billed annually at $191.88). Studio: $39.99/month (24,000 annual credits, billed annually at $479.88). Credit packs: Emergency $4.99 (80 credits), Standard $9.
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Describe edits in plain English without masks or layers
- AI Image Generator for creating original images from text descriptions
- AI Photo Enhancer to restore clarity and detail
- AI Background Remover for clean cutouts
- AI Image Upscaler to add resolution beyond ordinary resizing
- AI Image Extender to change aspect ratio
- Blend up to 14 reference images into one composition
- Artistic Style Transfer to apply one image's look to another
- 30 free browser tools for compression, conversion, resizing and cropping
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Consistent likeness through edits with no uncanny drift in faces, pets or products
- Natural language prompts in plain English without technical tools
- Multi-turn editing that preserves quality and identity across refinements
- Choice of AI models from Google and OpenAI for different job requirements
- All credits work across AI tools with costs shown before processing
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 18 ● no change since last check | 80 ● no change since last check |
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| Trust Flow (Majestic) | 17 | 27 |
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| Citation Flow (Majestic) | 30 | 51 |
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| Referring domains (Majestic) | 144 | 12139 |
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PixArmory
Luma