| What it does | AI production studio for launch videos, product demos, and decks
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan with project creation and preview. Pro: $45/month for 10,000 credits per month. Max: $80/month for 30,000 credits per month. Flex add-on: $20 one-time for 5,000 credits (available with active Pro or Max plan).
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Launch videos: cinematic 60-second films from a single line prompt
- Product demos: narrated walkthroughs of real user flows
- Explainers: 20-45 second videos for complex concepts
- Pitch decks: investor and sales decks from brief, URL or file
- Video editing: upload and describe edits in plain language
- Asset demos: narrated demos from PDFs and screenshots
- AI-generated footage for unfilmed moments
- Real browser navigation without installation or SDK
- Live interactive workflow with real-time preview
- API and MCP integration with Claude, Cursor and ChatGPT
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Autonomous AI agent navigates real product in actual browser, not just recorded screen
- Live interactive editing with precise changes in plain language
- One unified workspace: switch between decks, demos and videos without restarting
- Credit-based pricing: pay only for work actually done, not per-project
- No installation, instrumentation or code changes required
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 4 ● no change since last check | 80 ● no change since last check |
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| Trust Flow (Majestic) | 1 | 27 |
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| Citation Flow (Majestic) | 23 | 51 |
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| Referring domains (Majestic) | 32 | 12139 |
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Pitch
Luma