| What it does | Edit, transform and enhance any photo with a text prompt – just describe the change.
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free with bonus credits (temporary promotion). Paid plans: Basic $5/month (630 monthly credits), Pro $29/month (5,400 monthly credits), Studio $99/month (18,500 monthly credits). All prices exclude VAT. Cancel anytime.
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Text-based photo editing – describe changes in plain language instead of using traditional tools
- Multiple AI models to choose from – Nano Banana, Flux 3, GPT Image, Seedream, and more
- Remove objects and people from photos automatically
- Change backgrounds and scenes with matched lighting and shadows
- Professional headshot generation from selfies
- Photo enhancement and quality improvement
- Restore damaged or old photos with scratch removal and colorization
- Edit multiple reference images in a single prompt
- Credit-based pricing with per-model costs shown before generation
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - No editing skills needed – plain language replaces traditional tools, layers, and masks
- Edits preserve recognizable faces and proportions – you stay recognizably you
- Results in seconds – fast turnaround compared to traditional photo editing
- Commercial usage rights included on every plan, free or paid
- Free to start with bonus credits, no expiring trial or watermark
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 7 ● no change since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 4 | 27 |
| Citation Flow (Majestic) | 27 | 51 |
| Referring domains (Majestic) | 59 | 12139 |