| What it does | AI video generator that turns URLs and prompts into animated videos without code
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Paid
| Freemium
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| Pricing | Not given
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - URL to video: paste a product link and the generator pulls name, logo and colour
- Prompt to video: describe the video in text
- Hand-drawn Sketch style: storybook scenes and line-art animation
- Motion graphics style: bold kinetic type and dynamic layouts
- Multiple aspect ratios: 16:9, 1:1, 9:16
- Music and sound effects: automatic soundtrack and audio cues
- 18 language support: video text in 18 languages
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Every frame written as code, not a video model: ensures sharp text and exact colours
- No Claude subscription required: service runs Opus 5.5 for you at a fixed credit cost
- URL extraction: automatically pulls product details from a webpage
- Quick generation: usually 1 to 5 minutes per video
- Credit refund on failure: automatic credit return if video generation fails
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 2 ▲ +1 (up) since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 4 | 27 |
| Citation Flow (Majestic) | 18 | 51 |
| Referring domains (Majestic) | 6 | 12139 |