| What it does | Prompt-first AI video editing workflow
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan: 10 credits, up to 2 videos, 1 parallel task, watermarked outputs. Lite plan: $150/year (billed annually), 13,000 credits/year, up to 1,300 videos/year, 2 parallel tasks, no-watermark outputs. Pro plan: $300/year (billed annually), 31,000 credits/year, up to 3,100 videos/year, 3 parallel t
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Text-to-video generation from scene prompts
- Image-to-video editing with product and character references
- Video-to-video editing with natural language prompts
- Reference consistency preservation across variations
- Audio-aware direction for timing and music sync
- Multi-model support for different generation workflows
- Parallel task processing for faster workflow
- Private video visibility and copy protection in paid plans
- Watermark-free outputs in paid plans
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Live agent iteration that picks models and writes prompts for you
- Multimodal inputs combining text, images, videos, and audio cues
- Focused natural language edits without rebuilding entire shots
- Reference-led editing and transformation workflow
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 22 ▲ +1 (up) since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 19 | 27 |
| Citation Flow (Majestic) | 9 | 51 |
| Referring domains (Majestic) | 45 | 12139 |