| What it does | Create viral AI videos and photos from your own photo in one click, no prompt needed
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan: 10 one-time starter credits. Basic: $7/month billed annually (was $9.99/month), 8,400 credits/year. Plus: $14/month billed annually (was $19.99/month), 19,200 credits/year. Pro: $38/month billed annually (was $49.99/month), 60,000 credits/year. Credit packs: Quick Top-up 400 credits for $
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Seasonal collections like Halloween AI and Christmas AI templates
- 46 trending video effects library
- Access to top AI image models: GPT Image, Nano Banana, FLUX, Ideogram, Grok Imagine and others
- Multiple AI video models including Kling, MiniMax, Seedance, Vidu and 27 total models
- Background removal, upscaling, denoising and vectorization for images
- Video upscaling, extension, background removal and motion control
- Shared credit balance across all effects, models and tools
- Private results on paid plans and public on free plan
- Downloads without watermarks
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - No prompt required for trending effects—just upload a photo and click generate
- 59 new effects released in the last 30 days
- One unified credit balance for effects, models and editing tools
- Credit costs shown before generation with automatic refund on failure
- Commercial license for all plans to monetize and repurpose content
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 26 ▲ +1 (up) since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 9 | 27 |
| Citation Flow (Majestic) | 25 | 51 |
| Referring domains (Majestic) | 24 | 12139 |