| What it does | AI image editor and generator for text-to-image creation, image editing, and creative exploration
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Paid
| Freemium
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| Pricing | Not given
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Text-to-image generation from written prompts
- Image-to-image editing with plain language instructions
- Reference image guidance to control style and subject
- Natural-language photo cleanup and restyling
- Creative variation generation from single idea
- Saved creation workflow to organize and revisit projects
- Commercial usage rights under plan terms
- Typical 20-second draft cycle time
- 99.5% workflow availability target
- Clean exports without platform watermarking
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - One unified workspace for generation, editing, comparison, and export without switching tools
- Prompt-based edits stay focused on requested changes without rebuilding images
- Reference-led workflows for brand consistency and product fidelity
- Fast creative exploration with multiple visual directions for production feedback
- Browser-based access without installation or heavy software requirements
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 12 ▼ −1 (down) since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 5 | 27 |
| Citation Flow (Majestic) | 15 | 51 |
| Referring domains (Majestic) | 62 | 12139 |