| What it does | AI creative infrastructure for ad teams to research, generate and edit video ads at scale
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Paid
| Freemium
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| Pricing | Starter $99/month with 2,000 credits; Pro $199/month with 4,500 credits; Max $400/month with 10,000 credits; Custom pricing for Enterprise. Annual billing saves 11-12%.
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Meta Ad Library and TikTok competitor research
- AI image generation with GPT Image 2, Nano Banana 2.1, Seedream, Flux 3
- AI video generation with Seedance, Kling, Google Omni Flash, Veo, Flux 3
- RIZZ: audio-guided talking-head model with real emotions
- Flows visual canvas for pipeline automation and bulk production
- Video editing and caption tools
- MCP integration with Claude, ChatGPT and other agents
- Public API and custom workflows
- Google Drive and project management tool integrations
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - All-in-one platform: research, generation, editing and launch in one workspace
- RIZZ model creates UGC with authentic human emotions
- Proven cost reduction: customers report 10x production cost savings
- Scale ad volume: produce more winners on identical budget
- Accessible from any AI agent via MCP, no context switching required
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 27 ▲ +1 (up) since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 14 | 27 |
| Citation Flow (Majestic) | 30 | 51 |
| Referring domains (Majestic) | 108 | 12139 |