| What it does | All-in-one AI video and image generation platform with 40+ leading models in one workspace
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Starter: $15/month for 300 credits. Plus: $49/month or $39/month annually for 1,200 credits. Ultra: 3,000, 6,000, or 9,000 credits per month. Free sign-up: 20 one-time credits valid for 10 years. Credits expire monthly and do not roll over.
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Access to 40+ AI video and image models from multiple vendors
- Compare models side by side
- Unified credit balance across all models
- Single library for all generated content
- Validation checks before charging
- Support for video from text and reference images
- Avatar video and motion transfer capabilities
- Ad Studio with five preset workflows
- Multi-shot production board with Mareel Canvas
- Browser-based with no installation required
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - All 40+ models in one workspace with one credit balance instead of managing separate accounts
- Model chosen per job as a setting, not a platform decision
- Built-in quality validation that refuses incompatible requests instead of charging
- Reliable routing across multiple backend routes with automatic failover
- Full credit refunds on failed or cancelled jobs
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 9 ▼ −1 (down) since last check | 80 ● no change since last check |
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| Trust Flow (Majestic) | 10 | 27 |
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| Citation Flow (Majestic) | 29 | 51 |
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| Referring domains (Majestic) | 39 | 12139 |
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Mareel
Luma