| What it does | AI video generator that creates complete videos from prompts, scripts, or images with voice, visuals, captions and music in one pipeline
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Startup
| Established
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| Founded | 2025
| 2021
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| Based in | GB
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | 7-day free trial with 350 credits. Monthly plans: Lite $9/month (600 credits), Solo $19/month (1,100 credits), Plus $29/month (1,750 credits), Pro $49/month (3,000 credits). Yearly options: Lite $99/year (one month free), Solo $190/year (two months free), Plus $290/year (two months free), Pro $490/y
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Prompt to Video: generate complete videos from a single text prompt
- Script to Video: create videos from existing scripts with narration and scenes
- AI Talking Avatar: lip-synced AI presenters that speak scripts
- Image to Video: animate still photos into motion clips
- Character Swap: replace people in uploaded videos while keeping performance and audio
- 15 visual styles including cinematic, anime, claymation and more
- Multiple aspect ratios: 9:16, 1:1, and 16:9 for different platforms
- Built-in editor to modify captions, swap voices, and re-render scenes
- Direct posting to 11 social media platforms with scheduling
- Word-by-word captions automatically timed to voiceover
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Complete video pipeline: combines script writing, voiceover, scene generation, captions and music in one tool instead of chaining separate applications
- No video editing experience required; opinionated output with automatic pacing and structure
- Creator and agent integrations via API, MCP and CLI for automated workflows
- Watermark-free exports on every plan with no separate editor tool required
- Transparent credit-based pricing with exact cost shown before generation
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
| Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 19 ● no change since last check | 80 ● no change since last check |
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| Trust Flow (Majestic) | 5 | 27 |
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| Citation Flow (Majestic) | 36 | 51 |
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| Referring domains (Majestic) | 103 | 12139 |
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MakeAIVideo
Luma