| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Turn long videos into viral clips with AI
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| Stage | Established
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| Founded | 2021
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| Based in | US
| IN
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free: 3 credits (10 minutes each); Starter: $9 for 12 credits (1 hour each); Clipper: $19 for 30 credits (1 hour each); Pro: $49 for 80 credits (1 hour each); Export unlock: $2.99 per video. One credit clips one hour of the stretch you pick. Credits never expire.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - User selects which clips to keep before rendering
- Correct caption text before burning in
- Auto-detect, Facecam, Split and Talking head layouts
- Word-timed captions burned into clips
- Support for English, Hindi and Hinglish captions
- No watermark on any plan
- Paste YouTube, Twitch, Google Drive links or upload files
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Bill for the stretch you pick, not every minute you upload
- One-time credit packs instead of monthly subscriptions
- User controls which clips are made—AI only finds moments
- Clip videos you don't own or create
- Free plan with 3 credits and no credit card required
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 10 ▲ +1 (up) since last check |
| Trust Flow (Majestic) | 27 | 3 |
| Citation Flow (Majestic) | 51 | 20 |
| Referring domains (Majestic) | 12139 | 12 |