| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI video workspace for creating short social clips from templates, text or images
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Compare multiple video models (Seedance, Veo, Kling, Wan, Gemini Omni, MiniMax, Grok)
- Text to video generation
- Image to video generation
- Pre-made AI video templates
- Video resolution up to 4K
- Video duration 5-30 seconds
- Optional native audio on supported models
- Private video library with 30-day storage
- Credit-based pricing system
- Live model availability and cost confirmation before generation
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Single workspace to compare multiple AI video models and settings without switching platforms
- Transparent credit costs shown before generation starts
- Support for both text prompts and image references as input
- Commercial license and no watermark included in paid plans
- Free trial with 100 credits after account verification
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 7 ▲ +1 (up) since last check |
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| Trust Flow (Majestic) | 27 | 1 |
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| Citation Flow (Majestic) | 51 | 20 |
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| Referring domains (Majestic) | 12139 | 8 |
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Luma
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