| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI creative suite for generating videos and images from text prompts and visual references
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Paid
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Basic: $10 one-time for 1,000 credits ($0.0100 per credit). Major: $30 one-time for 3,500 credits ($0.0086 per credit). Profession: $99 one-time for 14,000 credits ($0.0071 per credit). Credits never expire and are shared across all connected image and video models.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - AI image generation from text prompts
- AI video generation from text or images
- Reference-led image and video creation with upload control
- Multiple AI model options including Seedance, Gemini, and Grok
- Model-specific output settings and controls
- AI Video Extender to generate footage before or after existing video
- AI Clothes Changer to modify clothing in photos
- One-time credit purchases with no expiration
- Unified library to organize and manage all creations
- Six-month retention of generated works in My Creations
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - No subscription required; credits never expire
- One shared credit balance works across all connected image and video tools
- Estimated cost shown before generation begins
- Support for both text-to-media and image-to-media workflows
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 8 ● no change since last check |
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| Trust Flow (Majestic) | 27 | 4 |
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| Citation Flow (Majestic) | 51 | 30 |
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| Referring domains (Majestic) | 12139 | 71 |
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Luma
ZMS AI