| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI Instagram Reels generator that creates finished videos from idea to publication in 15 minutes
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| Stage | Established
| Startup
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| Founded | 2021
| Not given
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| Based in | US
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free trial: 3 reels, no credit card. Pro: $99/month ($948/year billed yearly) for 30 reels per month. Studio: $239/month ($2,292/year billed yearly) for 80 reels per month with priority rendering.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - AI avatar with your face and voice from a 5-minute recording
- 24+ viral ideas from any Instagram profile or link in 20 seconds
- AI script writing in your own voice with editable variations
- Automatic captions, music selection, and cover art generation
- Auto-posting to Instagram with scheduling
- Three video formats: expert with B-roll, reaction, split screen
- Download finished reels for TikTok and YouTube Shorts
- Reel rollover and never-expiring extra credits on Studio plan
- Priority rendering for faster reel generation on Studio plan
- Voice cloning trained only on your own recordings
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Complete automation from trend analysis through publishing in 15 minutes
- AI twin looks and sounds authentically like you, not a generic avatar
- Finished reels ready to post immediately, no editing required
- Scripts written from scratch for your niche, not copied from competitors
- Your data stays private: recordings only in your account, never used for AI training
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| Free plan | Not given
| Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 2 ▲ +1 (up) since last check |
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| Trust Flow (Majestic) | 27 | 0 |
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| Citation Flow (Majestic) | 51 | 19 |
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| Referring domains (Majestic) | 12139 | 3 |
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Luma
WowFlō