| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Upload one photo and get a 12-second Window Dance video in minutes
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Paid
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Single: $9.99 for 1 video. Trio: $19.99 for 3 videos ($6.66 each). One-time payment, no subscription. Credits never expire. Unused credits refundable within 7 days.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Free photo check before payment to verify photo quality
- Generate videos in browser without app or account
- 12-second vertical 720p MP4 with original AI-generated beat
- Pet detection and generation for dogs and cats
- Video delivery by email within 3–5 minutes
- Full scene regenerated around your photo
- QR code upload from phone to computer
- Failed generations automatically refund credit
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - No CapCut template needed; full scene generated instead of face-swap
- Works with pets, which CapCut templates cannot do
- Pay per video with no subscription or account required
- Videos preserve your face, hair and outfit from the photo
- Private by default; photos and videos not used to train AI models
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 14 ▲ +10 (up) since last check |
| Trust Flow (Majestic) | 27 | 0 |
| Citation Flow (Majestic) | 51 | 0 |
| Referring domains (Majestic) | 12139 | 0 |