| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI video maker for ads, product stories, explainers and documentaries
|
|---|
| Stage | Established
| Not given
|
|---|
| Founded | 2021
| Not given
|
|---|
| Based in | US
| Not given
|
|---|
| Pricing model | Freemium
| Paid
|
|---|
| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Monthly plan: $59 USD per month (launch offer $44.25 with code PH25OFF), includes 6,000 credits per month, script and visual direction, narration and animated video, image review before animation, MP4 video and separate captions. Add credits starting at $25.
|
|---|
| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Start from product URL analysis or custom script
- Generated or custom voice-over options
- Upload custom voice recordings up to 25 MB
- Script review and approval before production
- Visual direction with reference materials and brand assets
- Preview production images before animation
- Three quality levels: Low, High, Best
- Credits system with estimated video time per quality level
|
|---|
| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Animated collage visual style combined with AI narration
- Review and approve production images before full animation
- Start from just a product URL without writing a script
- Flexible input: URLs, scripts, voice recordings and brand assets
- Credits never expire and can be added anytime
|
|---|
| Free plan | Not given
| Not given
|
|---|
| Open source | Not given
| Not given
|
|---|
| Platforms | Not given
| Not given
|
|---|
| Public API | Not given
| Not given
|
|---|
| Community votes | 0 | 0 |
|---|
| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 4 ▼ −1 (down) since last check |
|---|
| Trust Flow (Majestic) | 27 | 4 |
|---|
| Citation Flow (Majestic) | 51 | 20 |
|---|
| Referring domains (Majestic) | 12139 | 10 |
|---|
Luma
vox.style