| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI product photography and virtual try-on studio for ecommerce teams
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free: 10 credits. Starter: $19/month (150 credits/month). Studio: $49/month (500 credits/month). Brand: $149/month (1500 credits/month). Yearly billing available with 2 months free. Standard photos use 5 credits each.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Virtual Try-On: Create photorealistic virtual try-on images from one garment photo with model, pose and scene selection
- Jewelry Studio: Show rings, necklaces and bracelets on AI models with studio-quality lighting
- Eyewear Studio: Try glasses and sunglasses on AI faces or create sharp product shots from every angle
- Shoe Studio: Put shoes on AI models or generate studio, flat-lay and lifestyle shots from a single photo
- Product Studio: Transform any product photo with background removal, scene styling and studio lighting
- Ghost Mannequin: Remove the mannequin while preserving the natural garment shape for clean catalog shots
- Model Maker: Create custom AI models matching your brand
- Saved Looks: Save one model, pose, background and crop; apply to up to 40 products at once for consistent catalog sets
- Video Generation: Generate short product videos from your photos
- AI Upscale: Enhance and upscale images 2x or 4x with AI without quality loss
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Guided studios for specific product types instead of a blank canvas
- Batch generation: save a look once and apply it to up to 40 products for consistent, matching catalog sets
- No watermark on paid plans; watermark-free downloads from any paid plan or credit purchase
- Credits carry forward on paid plans
- Free plan with 10 credits requires no credit card
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 18 ▼ −1 (down) since last check |
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| Trust Flow (Majestic) | 27 | 4 |
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| Citation Flow (Majestic) | 51 | 19 |
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| Referring domains (Majestic) | 12139 | 7 |
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