| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI video production studio with 21 studios and an autopilot editor
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| Stage | Established
| Startup
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| Founded | 2021
| 2024
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| Based in | US
| US
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| Pricing model | Freemium
| Not given
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free during launch: 2,000 credits per month, 10 GB storage, watermark-free exports. Paid plans starting from 5,000 credits per month and 25 GB storage are coming. Individual studios charge per output: AI Film from 250 credits per shot, Generate Video from 50 credits per minute, Dubbing from 50 credi
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - 21 purpose-built AI studios for different video production tasks
- AI Film: generate multi-scene cinematic films from scripts with consistent characters
- Autopilot Editor: turn raw footage into finished edits with automatic cutting, framing, grading, captions and mixing
- Dubbing: translate and re-voice videos into 75+ languages keeping original speaker's voice
- Voice Clone: clone voice from 42-second sample and reuse for any script
- Doodle Explainer: generate hand-drawn whiteboard explainer videos
- AI Avatar Twins: create speaking avatars from a photo and voice sample
- No installation required: browser-based with renders running on servers
- Exports up to 4K without watermark on free plan
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - All 21 studios accessible in one browser tab with a unified autopilot editor
- Editing and exporting never use credits; credits only for GPU-intensive generation
- Character consistency: AI Film maintains same protagonist across multi-scene films
- Renders continue running on servers when browser tab is closed
- Designed for low bandwidth and mid-range devices without performance sacrifice
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 27 | 0 |
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| Citation Flow (Majestic) | 51 | 18 |
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| Referring domains (Majestic) | 12139 | 2 |
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Luma
VisionKut