| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI-powered photo-based virtual try-on tools for clothes, glasses, rings, and hair
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Monthly subscriptions: Starter $7.99/month ($95.90 yearly, 120 credits monthly), Plus $15.99/month ($191.90 yearly, 300 credits monthly), Pro $31.99/month ($383.90 yearly, 700 credits monthly). One-time credit packs: Small $4.99 (40 credits, 12-month validity), Medium $9.99 (90 credits, 12-month val
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Virtual clothing try-on with custom photo and garment reference
- Glasses and ring visualization on personal photos
- Hair color and hairstyle preview tool
- Multiple output resolutions from 1K to 4K
- Side-by-side comparison slider for before and after
- Credit-based system for generations with monthly allocation
- Free welcome credit for new users
- One-time credit packs without subscription requirement
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - AI-generated previews that help visualize style choices without measuring physical fit or dimensions
- Clear guidance on photo preparation and how to interpret results accurately
- Flexible credit system allowing use across all try-on tools at the same rates
- Failed generations automatically return credits to user balance
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 8 ▲ +2 (up) since last check |
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| Trust Flow (Majestic) | 27 | 1 |
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| Citation Flow (Majestic) | 51 | 10 |
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| Referring domains (Majestic) | 12139 | 18 |
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Luma
VirtualTryOn