| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Your Personal AI Video Assistant, Open Source
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| Stage | Established
| Startup
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| Founded | 2021
| 2026
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| Based in | US
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| Pricing model | Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free trial with daily starter allowance. Paid tier: Starter $5 one-time prepaid balance. Pro $30 top-up for $35 balance (+$5 bonus). Max $100 top-up for $125 balance (+$25 bonus). Per-action pricing: local jobs (downloading, transcription, captioning) 1¢ per job; video studio short 2¢; AI voice-over
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Clipper for extracting 30–60s viral moments with Whisper transcription, AI hook detection and word-by-word captions
- Video Studio pipeline assembling shorts from AI scripts, stock footage, AI voices and auto-mixed music
- Motion Graphics with AI-composed kinetic typography, stat cards and lower-thirds rendered locally to MP4
- AI Video generation from text, images or viral templates using multiple models (Veo, Seedance, Kling, Wan)
- Music to Video converting songs into AI-generated pictures with lyric captions
- Voice Cloning from 10–30 second audio samples running entirely on-device
- Website to Video converting URLs into branded promo videos automatically
- Personal assistant sending daily notes on trending content from followed creators with email and Telegram replies
- 156 MCP tools for Claude Code and Cursor enabling end-to-end video automation via AI agents
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Open source under AGPL-3.0 with full source code available on GitHub for auditing and self-hosting
- Pay-per-use pricing with no subscriptions or auto-renewal, instead of $30–50/month with hidden usage caps
- Local processing for downloads, transcription and rendering to keep cloud costs small and speed up workflow
- No per-seat licensing for teams and agencies, just prepaid account credits regardless of team size
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 5 ● no change since last check |
| Trust Flow (Majestic) | 27 | 1 |
| Citation Flow (Majestic) | 51 | 14 |
| Referring domains (Majestic) | 12139 | 55 |