| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| One API for every top video, image and audio model, routed to the cheapest provider
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Paid
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Seedance 2.5 from $0.06/s (480p), $0.088/s (720p), $0.210/s; Kling 3.0 from $0.09/s; Veo 3.1 from $0.20/s; Hailuo 2.3 from $0.06/s; MiniMax H3 from $0.03/s; Wan 3.0 from $0.04/s; UGC Real 1 $0.03/image; Nano Banana Pro from $0.04/image; Nano Banana 2 from $0.03/image; GPT Image 2 $0.03/image; Seedre
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Automatic routing to cheapest provider per request
- Pay only on successful requests; failed calls cost nothing
- Ready-made ad formats like talking head UGC, street interviews and product commercials
- Single API key for video, image and audio models
- Model Claude Agent integration via MCP
- Per-key monthly budget caps
- Support for uploads up to 20 MB images, 200 MB video, 50 MB audio
- Results kept for 30 days; links work for 6 hours
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Save up to 90% on GPT Image 2.5 compared to direct provider pricing
- Only platform routing every call to the cheapest capable provider
- No charge for failed requests including safety blocks and timeouts
- Unified billing for 130+ models across video, image and audio in one invoice
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 27 | 0 |
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| Citation Flow (Majestic) | 51 | 0 |
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| Referring domains (Majestic) | 12139 | 0 |
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Luma
VidLab