| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Video processing API with ffmpeg commands and presets
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free plan with 1,800 credits/month. Starter $19/month with 60,000 credits and $0.35 per 1,000 overage credits up to $50 cap. Pro $79/month with 360,000 credits and $0.25 per 1,000 overage up to $250 cap. Scale $299/month with 1,800,000 credits and $0.20 per 1,000 overage up to $1,000 cap.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Transcode and compress video
- Convert to social formats (9:16, 1:1, pad, rotate)
- Trim clips, join files, change speed and fade
- Add watermarks, logos, text and overlays
- Color correction, sharpen and blur regions
- Extract thumbnails, storyboards and GIFs
- Extract audio, normalize loudness, mix music and draw waveforms
- Execute custom ffmpeg commands
- TypeScript SDK with OpenAPI types
- Signed webhooks for job completion
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Pay only for ffmpeg processing time and data transfer with a unified credit system
- Run the same API across all plans with different included credits and job limits
- Use custom ffmpeg commands with 43 filters and full control
- Type-safe TypeScript SDK generated from OpenAPI specification
- Serverless runtime support (Node, Bun, Deno, Cloudflare Workers, browsers)
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | Not checked yet ● no change since last check |
| Trust Flow (Majestic) | 27 | 0 |
| Citation Flow (Majestic) | 51 | 0 |
| Referring domains (Majestic) | 12139 | 0 |