AI agents for creative work that generate, understand, and operate in the physical world
Create realistic photo pranks with AI-powered photo editing
Stage
Established
Not given
Founded
2021
Not given
Based in
US
Not given
Pricing model
Freemium
Freemium
Pricing
Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
Three-day introductory trial: $0.99 (40 images). Weekly: $6.99 per week with 40 images each week. Yearly: $59.99 per year with 100 images released monthly.
Key features
Multimodal creative workspace for image, video, audio, and text
Ray3.2 video generation model with direct frame control and cinematic quality
Uni-1 brand intelligence model for consistent visual generation
Brainstorm Mode for conceptual planning without media generation
Create Mode for generating images, video, audio, and text
Team collaboration with shared credits and project organization
Luma Skills for building and reusing creative workflows
Export capabilities including EXR files for professional workflows
Video localization with natural voiceovers and synced visuals
Automatic model selection by Luma Agent or manual model choice
Over 180 photo templates
Custom edit instructions
Download and share images
Works in web browser on any device
Photo restoration
Glow-up and portrait editing
Tattoo try-on
Room redesign previews
Pet portrait generation
What makes it different
End-to-end creative workflows with shared context across all formats and team members
Frontier research models built in-house and shipped directly to creative professionals
Brand intelligence at the model level that maintains visual consistency
Parallel collaboration allowing teams and agents to work simultaneously
Physical AI and robotics research through Open Physical AI Lab
No editing skills required to create professional-looking edits
Create realistic AI-powered photo pranks to fool friends
Browser-based with no app download needed
Failed edits return reserved images to your allowance
Large library of 180+ pre-built templates plus custom prompts