| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI fashion design, models and e-commerce platform for brands
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| Stage | Established
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| Founded | 2021
| 2023
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| Based in | US
| HU
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Starter: $15/month (200 credits/month, hold up to 700 credits, 3 seats); Pro: $35/month (500 credits/month, hold up to 2,000 credits, 5 seats); Business: $65/month (1,000 credits/month, hold up to 4,000 credits, unlimited seats); Enterprise: $195/month (3,000 credits/month, hold up to 12,000 credits
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - AI Fashion Models: convert product photos to AI-generated models wearing clothing
- Virtual Try-On: overlay garments onto models with realistic proportions and lighting
- AI Fashion Design: create and iterate clothing designs from prompts or sketches
- Tech Pack Generation: create factory-ready tech packs with PDF export
- Product Photography: ghost mannequin, flat lay, background replacement and enhancement
- Bulk Generation: create entire catalog visuals on-brand simultaneously
- Shopify Integration: publish visuals and manage products directly from the platform
- AI Brand Manager: dashboard for sales analytics, ads, social posts and inventory
- Fashion AI Agent: autonomous tool that creates, publishes and manages brand operations on schedule
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - One unified workspace from clothing design to production and sale, eliminating need for multiple tools
- AI Agent that autonomously manages brand operations across channels, publishing and ads
- Visual Style ensures consistent brand identity across all generated images and videos
- All generated content ownership remains with the creator, never used for model training
- Integrated with Shopify, social platforms and AI assistants like Claude and ChatGPT via MCP
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| Free plan | Not given
| Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 53 ▼ −1 (down) since last check |
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| Trust Flow (Majestic) | 27 | 13 |
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| Citation Flow (Majestic) | 51 | 37 |
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| Referring domains (Majestic) | 12139 | 693 |
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Luma
The New Black AI