| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Narrated product demos recorded by your coding agent
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| Stage | Established
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| Founded | 2021
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| Based in | US
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Records web apps, desktop apps, terminal tools, iOS and Android apps
- Works with Claude Code, Cursor, Codex and any MCP client
- AI-written narration with multiple voice options
- Automatic captions, cursor zoom, callouts and key caps
- Video editor with trim, cut, speed and zoom controls
- Embed demos in documentation and share via links
- Social media posting with platform-specific captions
- Automatic outdated demo detection for Pro and above
- Custom branding with logo, colors and fonts
- Teleprompter for recording your own narration
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Records demos with your coding agent entirely on your machine with no script or manual recording needed
- Demos automatically update when your product changes using AI-powered version control
- Automatic docs integration for Mintlify and GitBook on Growth plan
- Free plan with 5 demos and no credit card required
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 24 ● no change since last check |
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| Trust Flow (Majestic) | 27 | 3 |
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| Citation Flow (Majestic) | 51 | 32 |
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| Referring domains (Majestic) | 12139 | 70 |
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Luma
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