| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI lip sync, dubbing and talking video for Claude Code, Codex, Cursor and other agents
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free tier: 3 free video generations per month (up to 15 seconds each), 10 monthly audio generations. Paid plans on legacy usage billing: Hobbyist ($6 invoice threshold, $0.04-$0.05/sec lipsync-2), Creator ($20 threshold, $0.067-$0.083/sec lipsync-2-pro), Growth ($50 threshold), Scale ($250 threshold
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Lip-sync videos to new audio or typed scripts
- Make photos, portraits and characters talk
- Add dialogue to AI-generated video clips from Veo, Kling, Sora
- Dub videos into other languages with matching lips
- Edit or remove spoken words in original voice
- Localize campaigns across multiple markets
- Batch lip-sync CSV rows or folders resumably
- Build sync. into apps with REST API and SDKs
- Integration with Claude Code, Codex, Cursor and other agents
- Cost estimation and approval before paid work
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Agent-first approach: works natively with Claude Code, Codex, Cursor and other AI agents
- Plain language commands: describe what you want and the agent picks the matching skill
- Always-approved billing: costs quoted before paid work with user approval required
- Complete end-to-end workflow: from lip-sync to dubbing to localization to API integration
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 67 ▲ +1 (up) since last check |
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| Trust Flow (Majestic) | 27 | 12 |
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| Citation Flow (Majestic) | 51 | 42 |
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| Referring domains (Majestic) | 12139 | 1145 |
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Luma
sync.