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Luma vs STAR Seller

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Luma compared with STAR Seller
DetailLuma logo LumaSTAR Seller logo STAR Seller
What it doesAI agents for creative work that generate, understand, and operate in the physical world AI product photo editor for online sellers on Android that removes backgrounds, applies backdrops, writes listings and sizes photos for marketplaces
StageEstablished Not given
Founded2021 Not given
Based inUS Not given
Pricing modelFreemium Not given
PricingIndividual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200 Starter covers 60 products a month, Growth 250 and Studio 800
Key features
  • Multimodal creative workspace for image, video, audio, and text
  • Ray3.2 video generation model with direct frame control and cinematic quality
  • Uni-1 brand intelligence model for consistent visual generation
  • Brainstorm Mode for conceptual planning without media generation
  • Create Mode for generating images, video, audio, and text
  • Team collaboration with shared credits and project organization
  • Luma Skills for building and reusing creative workflows
  • Export capabilities including EXR files for professional workflows
  • Video localization with natural voiceovers and synced visuals
  • Automatic model selection by Luma Agent or manual model choice
  • AI background removal on phone
  • 46 studio backdrops with lighting effects
  • AI scenes: place products in realistic locations
  • Marketplace size checking for Amazon, eBay, Etsy, Shopify, TikTok Shop, Walmart, Instagram and more
  • Automated listing writer with character limits
  • Animated ad video templates with price and brand
  • PDF export: line sheets, lookbooks and wholesale order forms
  • CSV export for Shopify and WooCommerce
What makes it different
  • End-to-end creative workflows with shared context across all formats and team members
  • Frontier research models built in-house and shipped directly to creative professionals
  • Brand intelligence at the model level that maintains visual consistency
  • Parallel collaboration allowing teams and agents to work simultaneously
  • Physical AI and robotics research through Open Physical AI Lab
  • Runs on phone without uploading (except optional AI scenes)
  • AI Autopilot processes one photo in about a minute
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)80 no change since last check27 −2 (down) since last check
Trust Flow (Majestic)272
Citation Flow (Majestic)5110
Referring domains (Majestic)1213911

4 details filled in for both companies.

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