| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI rap video generator that turns your photos into short performance videos
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| Stage | Established
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| Founded | 2021
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| Based in | US
| HK
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free 5-second preview. Starter: $13.90/month (60 credits, 3 videos, 30% launch discount). Pro: $27.90/month (160 credits, 8 videos, 30% launch discount). One-time credit packs: 20 credits for $6.90 (was $9.90, with 30% launch discount). Normal videos cost 20 credits; Super videos cost 35 credits.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Free 5-second video preview before purchasing
- AI Rap Duo template for trading verses with a friend
- Hotel Lobby AI template with fixed camera on orange set
- Burning Bridges AI solo performance template
- Full 15-second videos in 1080p HD quality
- Synchronized head and mouth motion with beat
- Automatic photo deletion after 7 days
- Rap Lyrics Generator tool to create custom lyrics
- Credit returns for failed video generation steps
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Photo-based video generation with no prompt writing required
- Realistic face and lip synchronization using Seedance 2.0 AI models
- Multiple professional templates with pre-set scenes and movements
- Free preview before committing to purchase
- Private uploads with automatic deletion for privacy
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 27 | 0 |
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| Citation Flow (Majestic) | 51 | 15 |
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| Referring domains (Majestic) | 12139 | 1 |
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Luma
Spitnova