| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Film-grade cinematic AI image generator with character consistency
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| Stage | Established
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| Founded | 2021
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| Based in | US
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| Pricing model | Freemium
| Paid
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Basic $12/month (120 credits, up to 4K) or $9/month billed annually. Pro $29/month (600 credits, up to 8K) or $23/month billed annually. Max $79/month (2,000 credits, up to 8K, batch sequences, commercial licence) or $59/month billed annually.
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Soul ID character consistency across up to 6 frames
- Palette lock holds requested hex colour values across re-renders
- 40+ cinematic presets locking lens, light, grain and palette
- Up to 8K export resolution without re-encoding
- No watermarks or visible branding on exports
- Batch sequences on Max plan
- Commercial licence on Max plan for client work
- Browser-based console with no installation required
- Monthly credits that refresh and do not roll over
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Film-grade lighting and grading built into the generation, not applied afterwards
- Character stays recognisably the same person across a sequence via Soul ID
- Full-resolution exports at the exact size the model produced without re-encoding
- 40+ cinematic looks designed by a director of photography
- One credit renders one frame with transparent pricing
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 20 ▲ +1 (up) since last check |
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| Trust Flow (Majestic) | 27 | 5 |
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| Citation Flow (Majestic) | 51 | 16 |
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| Referring domains (Majestic) | 12139 | 34 |
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Luma
Soul Cinema