| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| The AI canvas for making marketing content
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| Stage | Established
| Startup
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| Founded | 2021
| Not given
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| Based in | US
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free: $0 forever. Pro: $19 a month, or $190 a year (7 days free, no card required).
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Search and analyze Meta and TikTok ads
- Write and generate scripts
- Create video clips with 100+ AI models
- Join clips and add voiceovers or music
- Lip-sync video and upscale 4x
- Reframe to multiple aspect ratios
- Extract ad components (hook, problem, proof, CTA)
- Import posts from Instagram, TikTok and YouTube
- Save and reuse custom workflow recipes
- Extract brand colors, fonts and logos
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - All-in-one canvas—no switching between apps or downloading files between steps
- Use your own AI subscriptions with no markup from Shotboard
- Access 100+ AI media models in one menu
- Files and boards stay on your Mac with full-size exports and no watermark
- Free tier available forever with all models and providers
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 27 | 0 |
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| Citation Flow (Majestic) | 51 | 0 |
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| Referring domains (Majestic) | 12139 | 0 |
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Luma
Shotboard