| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| 50+ AI image and video models at cost with zero markup, automatically routed to the cheapest provider
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| Stage | Established
| Startup
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| Founded | 2021
| 2025
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| Based in | US
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free: 100 welcome credits, no credit card required. Starter: $20/month with 17,400 monthly credits. Plus: $45/month with 40,000 monthly credits (most popular). Pro: $80/month with 72,500 monthly credits. One-time credit packs: $20 for 16,000 credits, $40 for 33,000 credits, $70 for 58,000 credits, $
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - 50+ AI models including Seedance, Kling, Wan, Nano Banana, FLUX, and Grok
- Automatic best-price routing across 16 providers with zero markup
- Node-based visual workflow editor, no coding required
- Reusable workflow templates and template library
- Batch variation tools to generate multiple outputs simultaneously
- One-screen ready-made apps for common tasks
- AI Copilot to design workflows automatically
- MCP server integration for AI agents like Claude Code
- Access to new models automatically as they are released
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - 0% markup on all generations - usage billed at exactly provider cost
- No separate subscriptions needed for each AI model provider
- AI Copilot and MCP agents can design and run entire workflows automatically
- Compare the same prompt across multiple models simultaneously
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| Free plan | Not given
| Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 2 ● no change since last check |
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| Trust Flow (Majestic) | 27 | 3 |
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| Citation Flow (Majestic) | 51 | 26 |
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| Referring domains (Majestic) | 12139 | 21 |
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Luma
Scenetra