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Luma vs Say It Again

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Luma compared with Say It Again
DetailLuma logo LumaSay It Again logo Say It Again
What it doesAI agents for creative work that generate, understand, and operate in the physical world AI UGC videos made from your product pages
StageEstablished Not given
Founded2021 Not given
Based inUS AE
Pricing modelFreemium Freemium
PricingIndividual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200 Free trial: $0 for 7 days, up to 4 free videos. Lite: $29/month or $290/year (2,000 credits). Starter: $49/month or $490/year (4,000 credits). Growth: $99/month or $990/year (8,800 credits). Scale: $199/month or $1,990/year (20,000 credits). Top-ups: 6 AI UGC videos for $18 or 20 for $60. AI UGC vid
Key features
  • Multimodal creative workspace for image, video, audio, and text
  • Ray3.2 video generation model with direct frame control and cinematic quality
  • Uni-1 brand intelligence model for consistent visual generation
  • Brainstorm Mode for conceptual planning without media generation
  • Create Mode for generating images, video, audio, and text
  • Team collaboration with shared credits and project organization
  • Luma Skills for building and reusing creative workflows
  • Export capabilities including EXR files for professional workflows
  • Video localization with natural voiceovers and synced visuals
  • Automatic model selection by Luma Agent or manual model choice
  • 27 generated presenters to choose from
  • 35 languages and dialects
  • Product recreation from your photos
  • Script editing before video generation
  • Multiple video sizes: 4:5, 1:1, 16:9, 9:16
  • Product videos without presenter
  • Image ads generation
  • Email and social media posts
  • Multiple store support
  • Shopify integration with bulk product reading
What makes it different
  • End-to-end creative workflows with shared context across all formats and team members
  • Frontier research models built in-house and shipped directly to creative professionals
  • Brand intelligence at the model level that maintains visual consistency
  • Parallel collaboration allowing teams and agents to work simultaneously
  • Physical AI and robotics research through Open Physical AI Lab
  • Scripts automatically written from your product page and verified before video generation
  • All content from AI-generated presenters with no real people or likeness involved
  • Fast video generation in about 4 minutes
  • Works with any public ecommerce store
  • Credits never expire on top-up purchases
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)80 no change since last check40 −2 (down) since last check
Trust Flow (Majestic)273
Citation Flow (Majestic)5123
Referring domains (Majestic)1213923

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