| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| AI UGC videos made from your product pages
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| Stage | Established
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| Founded | 2021
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| Based in | US
| AE
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| Pricing model | Freemium
| Freemium
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Free trial: $0 for 7 days, up to 4 free videos. Lite: $29/month or $290/year (2,000 credits). Starter: $49/month or $490/year (4,000 credits). Growth: $99/month or $990/year (8,800 credits). Scale: $199/month or $1,990/year (20,000 credits). Top-ups: 6 AI UGC videos for $18 or 20 for $60. AI UGC vid
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - 27 generated presenters to choose from
- 35 languages and dialects
- Product recreation from your photos
- Script editing before video generation
- Multiple video sizes: 4:5, 1:1, 16:9, 9:16
- Product videos without presenter
- Image ads generation
- Email and social media posts
- Multiple store support
- Shopify integration with bulk product reading
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Scripts automatically written from your product page and verified before video generation
- All content from AI-generated presenters with no real people or likeness involved
- Fast video generation in about 4 minutes
- Works with any public ecommerce store
- Credits never expire on top-up purchases
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 40 ▼ −2 (down) since last check |
| Trust Flow (Majestic) | 27 | 3 |
| Citation Flow (Majestic) | 51 | 23 |
| Referring domains (Majestic) | 12139 | 23 |