| What it does | AI agents for creative work that generate, understand, and operate in the physical world
| Create viral short-form videos in seconds
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| Stage | Established
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| Founded | 2021
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| Based in | US
| US
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| Pricing model | Freemium
| Paid
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| Pricing | Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
| Pro: $49/month (billed monthly) or $39/month (billed yearly). Visionary: $99/month (billed monthly) or $79/month (billed yearly). Titan: $499/month (billed monthly) or $399/month (billed yearly).
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| Key features | - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
| - Customizable feed of successful channels from Instagram, TikTok, and YouTube
- Find top-performing viral outlier videos in any niche
- In-depth analysis of why videos went viral with hooks and storytelling frameworks
- Instant transcript downloads from any video
- AI-powered script writing using proven storytelling frameworks
- Hook template generation with millions of validated views
- Project organization to collect and manage winning video ideas
- Monthly credits system for analyzing videos, writing scripts, and generating reports
- Multiple workspace creation to organize content by niche
- Personal analytics tracking and competitor monitoring
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| What makes it different | - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
| - Analyzes millions of videos daily to find top 1% outliers in every niche
- Data-backed storytelling frameworks based on billions of views
- All-in-one platform combining research, analysis, and script generation
- No social media account connection required to get value
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 80 ● no change since last check | 48 ▲ +1 (up) since last check |
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| Trust Flow (Majestic) | 27 | 8 |
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| Citation Flow (Majestic) | 51 | 32 |
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| Referring domains (Majestic) | 12139 | 151 |
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Luma
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